Jul 29, 2024
Get ready to ignite your passion and dive deep into the world of entrepreneurship with today's guest, Eddie Hertzman, the dynamic founder of Athletech News. In this electrifying episode of the Todd Durkin IMPACT SHOW, we unravel the threads of Eddie’s inspiring journey, the birth and meteoric rise of Athletech News, and his candid, unfiltered insights on the fitness industry, business strategies, trends, and personal development. This is a must-listen for anyone looking to make a serious impact in their lives and careers!
Highlights & Questions from Our Conversation:
The Birth of Athletech News: Eddie shares the origin story and development journey of Athletech News.
Who’s Tuning In?: Discover the demographics and unique traits of Athletech News subscribers.
Pitch Perfect: Eddie delivers an elevator pitch that captures the essence of Athletech News.
Fitness Industry Insight: Eddie's take on why the fitness industry struggles to secure a serious seat at the business table.
Passion vs. Business: We delve into the delicate balance between passion and pragmatism in the fitness industry.
Investment Insights: Eddie's top picks for investing in fitness studios or franchises.
Defining Wellness: Eddie’s perspective on what wellness truly means in today’s fitness landscape.
Personal Development: The areas Eddie is focusing on with his coach for personal growth.
The Power of Having a Coach: Eddie reveals why he has a coach and the most valuable aspects of having a business/life-coach.
Coaching Gold: Valuable advice from Eddie’s coach that can benefit life coaches and trainers.
Mastering Time: Eddie’s strategies for managing time and staying laser-focused on key goals.
Legacy and Impact: Eddie's thoughts on the legacy he wants to leave and the impact he aspires to make.
This episode is packed with gems for anyone aiming to elevate their game in fitness, business, or personal development. Eddie’s insights are not just thought-provoking—they’re actionable steps you can apply right now to make a difference in your journey. I often say that “I like to learn from people who think differently.” Eddie Hertzman thinks differently and I love that. Tune-in, take notes, and get ready to be inspired to create your legacy and leave an indelible IMPACT!
If you like today’s IMPACT SHOW, please share it on your Social Media and pass it on to a friend or colleague. Our links are:
IG: @ToddDurkin @athletechnews
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ABOUT Eddie Hertzman(Guest):
Edward Hertzman is a serial entrepreneur who has
launched multiple businesses across several industry verticals
including media, fitness, wellness and sourcing. He is also a
subject matter expert who has become the voice for the industries
he has served. An early-stage investor in promising startups, he
has contributed to their growth and value creation.
His latest venture, Athletech News, is a response to the fitness
industry’s need for community, representation and a seat at the
table. Much like sourcing more than a decade ago, fitness and
wellness has been a fragmented, under-valued,
and under-reported industry, with little transparency
into the robust investments occurring in the space, or the dynamic
leaders that drive these businesses. Athletech News answers to
this need.
Prior to Hertzman’s latest venture, following several years on the
ground as a supply chain executive, Hertzman founded Sourcing
Journal in 2009. Today, Sourcing Journal is the world’s largest
trade publication devoted to sourcing and supply chain in the
apparel and textiles industry. In 2017, Hertzman sold the
company to Penske Media Group. He remained on board as President
for 5 years, during which time he was promoted to EVP of all
Fairchild Media Titles, tasked with growing their portfolio of
publications, while continuing to lead day-to-day operations at
Sourcing Journal.
In 2023, Hertzman left Penske to launch his next media enterprise,
Athletech Media Group. It has quickly become the media of record
for the fitness and wellness industry with more than 60,000
subscribers signing on since its debut. Hertzman continues to
consult for several retail and supply chain companies and through
his company, Hertzman Global Ventures, he has made targeted
investments in both PE funds and supply chain tech companies
including Active Source Lab.
Hertzman is also a sought-after speaker, sharing his expertise at
leading industry conferences and events. His innovative leadership
has helped shape the way the industry approaches sustainability,
commercial compliance, and global sourcing strategies.
Hertzman received a degree in economics from NYU and spent more than a decade working in top-level executive positions for major sourcing companies worldwide, including Synergies Worldwide and Pearl Global. He also sits on the Board for Delivering Good, a charitable organization that channels the resources of the fashion industry to those in need.
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Todd Durkin is one of the world’s leading coaches, trainers, and
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Todd was a coach on the NBC & Netflix show “STRONG.” He’s a
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